and understand the neuroscience of people and organisation development. Gain the knowledge to explain and improve your methods and services, based on empirical studies. Enjoy eight interactive three-hour online meetings packed with exciting and practice-oriented applied neuroscience!
* 980 €+ VAT
* 780 € + VAT early bird price
(register by 05 May 2019)
* 680 € + VAT
for repeat attendees
You will benefit from the in-depth knowledge and thorough theory-to practice transfer of the full three-day attendance seminar, split into brain-friendly three hour meetings.
This makes the complexity of the subject more digestible and gives you plenty of time to integrate your acquired knowledge into your day-to-day practice between the sessions.
You will get immediate feedback on the coaching, training and consulting concepts or the marketing communication you have developed on the basis of the course, because at lease one of the
three hours of each session is exclusively reserved for current topics and cases.
In case you have missed a session or need to deepen your understanding of a topic for a future customer project, you can always resort to your collection of recorded meetings. The recordings
will be available for online streaming and download 1-2 days afer each meeting. In addition, you will find slides and materials for further reading in the download section.
I encourage you to send me your questions, topics of interest and current projects before and during the course at any time. Most of the time, we will be able to address your request in the
very next online meeting.
It is my top priority to share with you state-of-the art science, used as a reliable foundation for inspiring and enriching your professional practice. I will be glad to assist you in
translating science into arguments and actions for daily use.
Course dates and contents:
The couse will be held via ZOOM Meetings from 6:30 p.m. to 9:30 p.m. on each of the follwing days:
Friday, 5th July 2019: Developing
people and organisations with the brain in mind: First virtual come-together. We introduce ourselves, share with each other what we do and what we strive to achieve with all the
bain-stuff awaiting us in this course. We create the 'social brain' of this course by bringing our mirror neurons into mutual resonance. And: you will get an introduction into the
chances and limitations of applied neuroscience, with a practical briefing on how to detect and avoid neuro-bullshit.
Wednesday, 10th July 2019: Genes, molecules and neurons: In this session, you will get acquainted with the molecular and biochemical 'targets' of our interventions,
coachings, trainings etc. How do we induce neuroplasticity, which is the basis for any learning and any changes on the emotional and behavioural level? How do we make it last? How can we
trigger the chemistry labs in our brains and in the brains of our clients to provide the right endogenous pharmacology needed for reducing anxiety or for promoting sustainable motivation for
Wednesday, 17th July 2019: Brain Anatomy: Now it is time for you to get to get deeply familiar with the key players in this life-long neuronal networking
that creates our consciousness, our self-image, our perceptions, emotions and actions. Some days before this meeting, you will receive a package of potting clay form Amazon. You will easily
learn neuroanatomy by forming all major structures youselves, with the help of 3D images and my step-by-step instructions for 'brain pottery' and other acts of creation :-) Quite
incidentally, you will also acquire unforgettable knowledge about relative anatomic location, the major functions of the anatomic structures and the teamwork of these structures that leads to
the emergence of somatic, emotional and cognitive brain functions.
Friday, 26th July 2019: Leading with the brain in mind: Major results, future perspectives and fallacies of the neuroleadership approach. David Rock's
SCARF model and Klaus Grawes model of intrapersonal consistency as prototypical examples of paradigms based on leadership behaviour (and the training of 'skills') as opposed to mindset and
maturity (and the development of personality). We will discuss empirical evidence for the superiority of developing personality over purely behavioural leaderhip training,
concerning the promotion of performance and corporate health. We will install scientific updates to the (mostly implicit) theories underlying current leadership practice, which still greatly
relies on the outdated paradigms of Taylorism (industrial age best practice), on behaviourist psychology and on an irrational belief in the homo oeconomicus.
Wednesday, 31st July 2019: Brain-aware staff training and people development:What are the implications of neuroscience for people
development beyond the well-known recipes for 'brain-friendly' learning? How can we adapt our traditional human resource training to the challenges of disruptive changes, ever advancing
digitalisation and the emergence of an artificial intelligence that will irrevocably replace routine jobs as well as job routines even in highly sophisticated professions? How does the brain
cope with the increasing pressure to be 'creative', 'self-organized', 'resilient' and to reinvent oneself and the scope of our professional activities with every new innovation cycle? We will
infuse new, neuroscientific life into the old, but invaluable 'types of learning' proposed by Gregory Bateson and discuss pathways towards a new practice of human resource development that
could have the required neuroplastic impact to induce the massive corticalisation needed for coping with the challenges ahead. A special focus will be on meditation practice and neurofeedback
as examples for what Bateson would have called 'Leraning IV', i.e. overcoming the biological limitations of learning.
Monday, 5th August 2019: The art and neuroscience of inspiring and leading change: Considering the unprecedented degree of
plasticity that our human brain prides itself to be equipped with, it is astounding to realise how much resistence the very same organ is capable of offering to the merest hint of change. We
will explore this paradox with reference to the neural mechanims involved in the homeostatic regulation of plasticity and stability in the brain. Based on this evidence, we will question the
paradigm of 'change management' (as a goal-directed, cybernetically plannable, and, ideally, linear path from an undesirable status quo to a more desirable future). We will consider
change as a natural process of adaptation and assimilation which is (equally naturally) reinforced by our brain's rewards system (as it is the case in our own early development, which is
characterized by extreme motivation in the face of frequent frustration). This shifts the focus from the perspective of 'engineering' change to the perspective of getting the developmental
and societal liabilities out of the way that pose an obstacle to our innate willingness and competence to change ourselves and our environment.
Friday, 16th August 2019: Co-create new approaches and offers in our resonating 'social brain': For roughly one and a half month, you have now gained
new insights into the brain and shared with us your ideas and your experience in integrating these impulses into your daily work with customers and clients. This last but one meeting is a
good opportunity to use the community as a 'soundig board' for discussing your future plans concerning the integration of neuroscience into your business. Apart from our feedback and our
encouragement, you might win someone who knows someone else who is the customer of target group just waiting for you, or someone you would like to cooperate with in the future.
Friday, 23rd August 2019: The final meeting - let us celebrate ourselves and our journey: Again, you will receive a parcel form Amazon in advance, the content of which
is stictly confidential.
Total course hours
8 x 3 hours = 24 hours of online time (equivalent to 3 days of attendance).
Your Instructor: Dr. rer. medic. Franz Huetter, M.A.
My first life was devoted to the Humanities. In 1999, after a decade of studies and parties, I earned the degree of a Master of Arts (M.A.) in German and English Language and Literature, with
a focus on cognitive linguistics, neurolinguistics, and communication psychology.
While spending another decade in project management and staff traininig in the Automotive and IT industries, I decided to use my ever inquisitive brain circuits for something (even) more
exciting. I spent much of my spare time in seminars on training, coaching, psychotherapy and the neurosciences. This way,I happened to collect quite a few fancy and colorful certificats, among
others as a trainers' trainer, master coach, hypnotherapist and practitioner of psychotherapy. I am happy to possess all of them in PDF format, because I always struggle to find the original
documents due to my (otherwise reasonably compensated) 'attention deficits'. Apart from that, I am now looking back on 18 years of hands-on experience in giving courses, seminars, workshops,
coaching people and consulting companies.
At the wake of my second life as a self-employed trainer and consultant specializing in translational science, I became a lecturer of applied cognitive neuroscience in the Organisational
Psychology department of a business school near Munich. I love my students and enjoy to supervise their Bachelor and Master theses, which often bristle with inspiring new ideas for translating
science into a better real world practice.
One day, I bumped into a genetics professor via Facebook. A few years later, I found myself writing a doctoral thesis on the associations between genetic variations of the oxytocin (the
bonding and affiliation hormoen) receptor gene and empathy, which finally earned me a doctorate in medical sciences. Now, I have got another piece of paper (somewhere) that I just shouldn't
For the next few years, I will spend half of my time at the University Hospital in Essen, Germany, establishing a research unit that tries to explore the molecular foundations of emotional
competencies like empathy, self-efficiacy, internal locus of control etc. For the rest of my time, I will strive to be in as close contact with the real world outside the ivory tower as possible,
always testing out the ways and the extent to which science can be put to practical use in people development, organisational development, leadership and coaching.
Thanks to modern speech recognition software (I am more fluent with my mouth than I am with my fingers), I have written two books ( "Change Happens" on 'neuroscience and change' and
"Neurodidaktik für Trainer" on 'neuroscience and training' and some 40 specialis articles on translating neuroscience into people development. Although I had sworn to myself to stop writing, the
next book on 'neuroleaderhsip' will (hopefully) be published in August 2019.
I love the stage and enjoy delivering keynotes, giving interviews and taking part in panel discussions.
I have three purposes in life: my wonderful life partner and my two sweet little daughters.
You will receive a certificate of participation form BRAIN-HR upon completion of the course.
The regular couse price is 980 EUR plus VAT. The registration deadline for the course is Monday, 1st July 2019.
The early bird price is 780 EUR plus VAT. The registration deadline for the early bird price is Sunday, 5th May.
The repeat attendee price is 680 EUR plus VAT. The price applies, irrespective of the time of booking, to anyone who has previously attended one of my neuroscience courses.
You can also pay by instalments as specified on the booking page.
The course is payable upon registration via: PayPal, credit card, instant transfer, prepayment or by invoice.